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Neuro-Marketing Lab to be Launched Soon

Posted on 11/4/2010 12:45:04 PM

The Marketing Department has procured funding from an IUP grant to establish a neuro-marketing lab. Charlene Bebko will spearhead this initiative with assistance from Parimal Bhagat. This lab will feature cutting-edge EEG and eye-tracking technologies.

This new lab educates marketing majors in the applications of neuroscience in marketing. Students help faculty members as they conduct research experiments with these technologies.