Who Is Your Audience?

  • The groups that you are trying to reach through social media are one of the largest factors of choosing the correct network.

    Below is a chart of what network might be the best place to reach specific audiences for your department or organization.

    Network

    Audience

    Facebook
    Current/Prospective Students
    Alumni
    Twitter
    Current/Prospective Students
    Alumni
    Faculty/Staff
    LinkedIn
    Alumni
    Faculty/Staff
    YouTube
    Current/Prospective Students
    Alumni

    In addition to identifying the audience or audiences you want to reach, you should set goals for social media.