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Undergraduate Programs

Business students talk outside of Eberly

Learn How to Sell Your Vision to the World

You are exposed to hundreds (some say thousands) of commercial messages a day. You see and hear them on the streets, the Internet, television, and the radio; in magazines; at sports stadiums, airports, and other facilities; and on blimps. Even the clothing you wear markets to others. How you are marketed to has expanded exponentially, ranging from traditional television to the evolving social media landscape.

Because competition is so fierce, because globalization has made the world flat in terms of commerce, how companies market has become more and more sophisticated. It’s no longer just about breaking through the clutter. It’s about data and measurable analytics. More than just communicating with consumers, it’s about developing relationships with customers. At IUP, you'll gain a strong foundation in many critical areas of marketing and have the opportunity to pursue specialized areas.

Why Marketing?

Marketing is as much about understanding as it is about communicating. It is an art and science that positions companies and their products so that people buy their “stuff.” It’s the discipline that creates brands, determines consumer needs, and develops messaging. It integrates with all aspects of a business, from distribution to pricing to product development.

The World Needs Marketing Majors

There is not a company or organization out there that does not market their products or services—even when they tell you they don’t “market.” Companies need marketing expertise if they wish to compete, and as someone who understands marketing and its potential, you’ll bring measurable value to an organization.

Expected Outcomes with an Undergraduate Degree in Marketing

As a marketing major, you’ll train for careers in a wide range of industries and economic sectors—from handling traditional consumer products to marketing in nonprofit sectors. You will develop critical, analytical, and communications skills that will be valued in a number of business and organizational settings.

  • As a major, you have a large number of electives to choose from, such as Internet marketing, social media marketing, advertising, professional selling/sales management, marketing research, and direct marketing.
  • Take full advantage of the largest internship program in the school, with paid internships at a number of Fortune 500 companies.
  • Start your networking and professional development by joining the Student Marketing Association, the IUP student wing of the American Marketing Association.

The IUP Difference

The Eberly College of Business and Information Technology. The Marketing Department is part of the Eberly College of Business and Information Technology, which is accredited by the Association to Advance Collegiate Schools of Business (AACSB) International and is included in Princeton Review’s best business school guidebook. Known for its global approach to business and its commitment to have only professors teach its classes, Eberly has an outstanding reputation among major corporations throughout the United States and abroad.

Study Abroad. We make study abroad affordable. IUP works with partner business schools in Europe, Asia, and Latin America to offer scholarships that make the cost of study at these schools on par with the cost at IUP. And IUP benefits from having students from those foreign countries spend time on the Indiana campus.

Alumni network. IUP has a large network of marketing alumni in Pennsylvania who are available for mentoring, professional development support, and networking.

  • Marketing Department
  • Eberly College of Business and Information Technology, Room 402
    664 Pratt Drive
    Indiana, PA 15705
  • Phone: 724-357-3170
  • Fax: 724-357-1379
  • Office Hours
  • Monday through Friday
  • 8:00 a.m. – 12:00 p.m.
  • 1:00 p.m. – 4:30 p.m.