The Bachelor of Science degree with a major in Marketing program is designed to prepare students for a wide range of careers in private and public sector marketing. Such careers include sales management, retailing, brand management, advertising, distribution and logistics, customer relationship management, marketing research, public relations, marketing for nonprofit organizations, e-commerce, and international marketing.
The program focuses on integrating technical knowledge in all areas of marketing with analytical and communication skills to prepare students for the challenges of the global competition in the twenty-first century.