The graphic identity standards for Indiana University of Pennsylvania establish a consistent framework for presenting the university’s visual identity in printed publications, advertisements, websites, and other media. Campuswide compliance with these standards strengthens the university and its public perception and benefits all component departments, offices, and programs.
The graphic identity standards are administered and periodically updated by the Communications and Community Relations office within the Division of University Relations. For questions regarding any of these standards, or for additional information regarding the application of the IUP graphic identity and for advice on and approvals for the use of IUP’s logos and identifiers in noncommercial purposes, please contact:
IUP Art Director
Office of Communications and Community Relations
Sutton Hall, Room 320
1011 South Drive, Indiana PA 15705
724-357-3062
For obtaining a license for use of university trademarks by external organizations for commercial purposes, please contact:
IUP Licensing Agent
Student Cooperative Association
724-357-3145
All logos and identifiers are trademarked and owned by Indiana University of Pennsylvania and cannot be reproduced without permission.
- Elements of the Identity
- Detailed information about the IUP Seal, IUP Logo, Wave Artmark, IUP Nameplate, Soaring Hawk Artmark, Beyond Expectations Tagline, IUP Wave Design Theme, Typography, Colors, and more.
- Applications of the Identity
- IUP’s graphic identity system provides a bold, new look to IUP’s stationery suite, including stationery, envelopes, business cards, etc.
- Athletics Logos
- The IUP primary athletics logo and its family of supporting logos were introduced in 2007 to establish a separate identity for the university’s athletics teams.
- Out of Circulation
- Older designs and identifiers have been withdrawn from circulation and should not be used.
- Resources
- Templates for designing PowerPoint slides, plus templates for brochures, factsheets, and posters