Marketing and Recruitment

  • Marketing

    The Office of Graduate Marketing and Recruitment understands the importance of having a solid plan for marketing your department and graduate offerings in order to recruit new students. As a result, we currently utilize a variety of digital and traditional marketing options that seek to promote both the graduate school as a whole and our programs individually.

    Some of the platforms we use currently are: Google Adwords (search and display), social media ads and unpaid content (Facebook, Twitter, and LinkedIn), Pandora Internet radio, and more. In addition, GRE and TOEFL mail lists are available for purchasing, and we can also help you develop and update your departmental website as well as organize professional photography to take place within your program.

    To learn more about these opportunities and how to take advantage of them to market your program, you are invited to meet with the director of Graduate Marketing and Recruitment, Simon Stuchlik ( at any time. He will assist you in developing a targeted marketing strategy that optimizes our resources for your program.

    Funding Requests

    In addition to our marketing efforts above, we also offer funding for program-specific marketing initiatives. Each summer, we send a marketing funding request form to all graduate coordinators with instructions on how to request and process funding.

    Funding decisions are made based on budget available and perceived match between the initiative and the program's goals and target audience. The director of Graduate Marketing and Recruitment, Simon Stuchlik, will work with individual programs to ensure the execution of the various initiatives and track their success as needed.

    Below is an overview of our recruitment system and its communication strategy. Additionally, we have provided a few tips for keeping recruitment competitive.


    Overview of Hobson Connect

    Communication Plan — CRM Recruit

    Potential students who express interest in your graduate program will receive a series of automated e-mails based on their level of interest, seeking to keep them engaged and answer any questions they might have. IUP’s customized plan takes the recruit through three phases:

    1. “inquire to apply,” which begins the moment a recruit fills out the “request more information” form and prompts recipients to apply to a graduate program at IUP.
    2. “apply to admit,” which begins when a recruit fills out the online application form and prompts recipients to complete their application.
    3. “admit to enroll,” which begins the moment of the admit decision and prompts recipients to enroll.

    The moment a recruit enters the next stage, they will automatically unsubscribe from the previous stage. In all, recruits going through the full cycle will receive approximately 20 e-mails that include communications from the graduate coordinator, college dean, the dean of the Graduate School, and others with basic information such as how to apply, or if graduate assistantships are available.

    All letters are designed to lead prospective students through the application, admission, and enrollment process until they become enrolled students. This process is entirely automated and seeks to answer most basic questions recruits may have. It only requires a response from you, the graduate coordinator, if the question is too program-specific. These questions are forwarded to you by the admissions staff.

    The Office of Graduate Marketing and Recruitment is always looking to optimize the communication plan to make sure prospective students get the most current, up-to-date information possible. For any questions or concerns regarding your program's automated e-mails, please contact Simon Stuchlik (