Marketing and Recruitment

  • Marketing

    The Office of Graduate Marketing and Recruitment understands the importance of having a solid plan for marketing your department and graduate offerings in order to recruit new students. As a result, we currently utilize a variety of digital and traditional marketing options that seek to promote both the graduate school as a whole and our programs individually.

    Some of the platforms we use currently are: Google Adwords (search/display/international),, social media ads and unpaid content (Facebook, Twitter and LinkedIn), and more. In addition, GRE mail lists are available for purchasing, and we can also help you develop and update your departmental website as well as organize professional photography to take place within your program.

    To learn more about these opportunities and how to take advantage of them to market your program, you are invited to meet with the director of Graduate Marketing and Recruitment, Simon Stuchlik ( s He will assist you in developing a targeted marketing strategy that optimizes our resources for your program.

    Funding Requests

    In addition to our marketing efforts above, we also offer funding for program-specific marketing initiatives. Each summer, we send a marketing funding request form to all graduate coordinators with instructions on how to request and process funding.

    Funding decisions are made based on budget available and perceived match between the initiative and the program's goals and target audience. The director of Graduate Marketing and Recruitment, Simon Stuchlik, will work with individual programs to ensure the execution of the various initiatives and track their success as needed.

    Below is an overview of our recruitment system and its communication strategy. Additionally, we have provided a few tips for keeping recruitment competitive.


    Overview of Hobson Connect

    Communication Plan — Hobsons Connect

    Hobsons Connect is a proprietary customer relationship management (CRM) software package that facilitates purposeful connections between potential graduate students and IUP. We use Hobsons to optimize recruitment, grow enrollment, and improve service to our recruits through a series of automated e-mails that are sent out to prospective students. IUP’s customized plan takes the recruit through three phases:

    1. “inquire to apply,” which begins the moment a recruit fills out the “request more information” form and prompts recipients to apply to a graduate program at IUP.
    2. “apply to admit,” which begins when a recruit fills out the online application form and prompts recipients to complete their application.
    3. “admit to enroll,” which begins the moment of the admit decision and prompts recipients to enroll.

    The moment a recruit enters the next stage, they will automatically unsubscribe from the previous stage. In all, recruits going through the full cycle will receive approximately 20 e-mails that include communications from the graduate coordinator, college dean, the dean of the Graduate School, and others with basic information such as how to apply, or if graduate assistantships are available.

    All letters are designed to lead prospective students through the application, admission, and enrollment process until they become enrolled students. We have created a visual depiction of this process with tips for communicating competitively for you to download. This will assist you in comprehending where a potential recruit is at within the communication plan.

    This process is entirely automated and seeks to answer most basic questions recruits may have. It only requires a response from you, the graduate coordinator, if the question is too program-specific. These questions are forwarded to you by the admissions staff or others who manage the Hobsons system.

    The Office of Graduate Marketing and Recruitment is always looking to optimize the communication plan to make sure prospective students get the most current, up-to-date information possible. For any questions or concerns regarding your program's automated e-mails, please contact Simon Stuchlik (