IUP Logo

  • The IUP logo is the preferred identifier in Indiana University of Pennsylvania’s visual identity system. The IUP logo positions the traditional, angular IUP logo against an IUP Crimson field that incorporates a curved wave at the bottom in white and IUP Gray. The wave adds a more human focus and a sense of movement to the logo—elements that were notably missing in the original logo.

    IUP logo

     

    PMS 201 C Crimson: upper wave

     

    White: IUP logo and center wave

     

    PMS 422 C Gray: lower wave

    This logo replaces all previous institutional logos as the preferred graphic identifier to be used to represent the academic and administrative programs of IUP.

    Please note: The logo is a unique design and cannot be accurately reproduced with any typeface. It must not be hand drawn, scanned, or modified in any way. It should be reproduced only from the original electronic files.

    Black-and-White Logo Art 

    black and white IUP logo

    The IUP logo is also available in a black-and-white version, shown at left.

    The IUP logo should be reproduced in full color whenever possible. When full-color reproduction is not possible, black-and-white is the preferred color combination. This version of the logo should not be reproduced in crimson-and-white or gray-and-white combinations or in any other non-IUP colors.

    placement options for IUP logo

    When possible, the IUP logo should be placed in the upper left-hand corner of materials with a minimum of .125 inches of “breathing” room from edges of material.

    Alternatively, the logo may be centered at the bottom of a layout.

    The IUP Logo: What Not to Do

    Don’t Distort or Alter the Logo 

    The IUP logo must not be altered in any way and should always be used in the proportion and configuration shown on the previous page. The following are things that are never acceptable uses of the IUP logo.

    The IUP logo is NOT to be rotated.

    Don't do this.

    Do not crop any portion of the logo or allow it to “bleed” off the edge of a page.

    Don't do this.

    The IUP logo is NOT to be stretched or condensed.

    Don't do this.

    The IUP logo is NOT to be stretched or condensed.

    Don't do this.

    Don’t Flip, Invert, or Change the Colors of the Logo 

    Don't do this.

    Don't do this.

    Don't do this.

    Don't do this.

    Don't do this.

    Don’t Use the Logo Inside or as Part of Another Graphic 

    Don't do this.

    Don’t Add Type to the Logo 

    One should never add type or additional embellishments to the IUP logo.

    Don't do this.

    Don't do this.

    Don't do this.

    Don’t Use the Logo in a Sentence or a Phrase 

    The IUP logo should never be used in running text. In a sentence or phrase, just use the letters “IUP” in the same font as the rest of the text.

    Don't do this.