Marketing Program

  • Marketing Program

    The non-credit Marketing Program is designed for individuals who have or anticipate having sales, advertising, marketing, promotion, public relations, and e-commerce responsibilities within an organization. The program will provide participants with tools and techniques to develop sales, advertising, and marketing tactics and strategies, prepare implementable plans, and participate in real-world case studies to increase their knowledge and decision-making skills in their organizations.

    The Marketing Program is a 30-hour program consisting of six sessions:

    • Marketing Basics
    • Marketing Research
    • Advertising and Branding
    • Personal Selling
    • E-Commerce
    • Marketing Strategy